McAtlas: A Global Guide to the Golden Arches
2x James Beard Award winner for Visuals, and Reference, History, and Scholarship
Art Director’s Club Gold Cube for Book Design
AIGA 50 Books/50 Covers
Over the past half century, McDonald’s rose to the top of the global food chain by localizing its menu items and locations, even as it served as a harbinger of America, modernity, and standardization. James Beard Award-winning photographer and writer Gary He takes us on a journey around the McWorld, a first-ever independent documentation of the iconic restaurant’s transformations as it expanded internationally, tailoring itself to regional tastes and habits in order to survive and thrive.
McAtlas is a journalistic work that is neither authorized nor produced in partnership with McDonald’s Corporation.